Client: MarkMonitor
MarkMonitor is the global leader in enterprise brand protection. More than half the Fortune 100 depend on MarkMonitor to help safeguard their brands online.
I believe digital marketing can be distilled down into two areas; content and distribution.
Just ways to spread the word
Twitter, Facebook, YouTube, Email, SMS, web sites, forums and blogs are simply methods of distribution.
Sure there are a few operational ‘do’s and dont’s’ for optimising their effectiveness, but the reality is that pretty much anyone with access [...]
