Archive for February, 2010

The simple answer for some companies is yes and no….oh and maybe but maybe not, depending of course on which bit you mean!

Anyway don’t just consider the tangible stuff – all that money you’ve spent on creating the site – concentrate on identifying where the real value is and make sure you own it!

Just imagine if you had to start your web operation again tomorrow, what bits couldn’t you do without? In most cases that would mean the domain name, the brand and the relationships – essentially the goodwill you’ve created.

So make sure your intellectual property is protected and that you have access to a back-up of the content or data associated with your site.

Unlike some, Rosslyn Digital is not in business to ‘lock’ clients in or to take advantage of their lack of knowledge. We believe that in the long term, it’s better for us if our client’s interests are properly protected and portable.